Elevator Speech in a Job Search – Tailor the speech to them, not you!

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Tailor the speech to them, not you.

Remember that the people listening to your speech will have their antennas tuned to WIIFM (What’s In It For Me?). So, refer to what you have written to ensure your message addresses their potential needs.

For example, this introduction: “I am a human resources professional with ten years of experience working for consumer products companies,” would be more powerful this way: “I am a human resources professional with a strong track record in helping identify and recruit top-level sales talent.” Hear the difference? Hear the branding?

Using benefit-focused terminology will help convince a listener that you have the experience and skills to get the job done at his or her company.

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

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