Elevator Speech in a Job Search – Prepare Variations

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Prepare a few variations.

You might want to say things differently to a colleague than you would to a friend at a social gathering. Sometimes you’ll just have fifteen seconds for your speech, and in other situations you might have a full minute.

Focus on mastering a few key talking points, and then work up ways to customize your speech for particular situations. Much of this will happen naturally as you speak with people (as long as you remember your talking points).

Use the word count feature on your computer to create shorter and longer versions. A good rule of thumb is that you can comfortably say about 150 words in sixty seconds.

Remember, the purpose of an elevator speech is to quickly inform the listener of your value proposition as a professional and begin a conversation. Putting these tips into action is the real trick. Check out these websites that contain scores of elevator speeches (not all are designed for job seekers) for a variety of industries: www.improvandy.com and www.yourelevatorpitch.net.

Example

Employee Benefits Account Management Professional

“I am an employee benefits account management professional that helps businesses control their healthcare and insurance costs. My expertise is in medical self-funding and population health management. I have a documented track record of retaining existing clients; in fact, over the last five years I have a 96% retention rate with my client base. I want to make a career move to an organization looking to expand its market share and retain business in the self-funded arena.”

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

Elevator Speech in a Job Search – Practice, practice, practice – and solicit feedback

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Practice, practice, practice—and solicit feedback.

After reading your speech aloud, tinker with the words (the goal is to have a speech that sounds authentic and confident). Now, memorize the speech and rehearse it in front of a mirror (or use the video recording capabilities of your computer or smartphone). You need to see and hear how you sound. Granted, this might feel awkward at first, but the more you practice, the smoother (and more conversational) your delivery will be. Smiling while saying the words will increase the impact of the speech. Project your voice so those listening will clearly hear and understand.

Continue tweaking your speech until it no longer sounds rehearsed. When polished to your satisfaction, try the speech out on a few friends. Make eye contact, smile, and deliver your message with confidence. Afterward, ask them what they thought your key points were. If their response doesn’t square with your objective, the speech still needs work.

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

Elevator Speech in a Job Search – Tailor the speech to them, not you!

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Tailor the speech to them, not you.

Remember that the people listening to your speech will have their antennas tuned to WIIFM (What’s In It For Me?). So, refer to what you have written to ensure your message addresses their potential needs.

For example, this introduction: “I am a human resources professional with ten years of experience working for consumer products companies,” would be more powerful this way: “I am a human resources professional with a strong track record in helping identify and recruit top-level sales talent.” Hear the difference? Hear the branding?

Using benefit-focused terminology will help convince a listener that you have the experience and skills to get the job done at his or her company.

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

Elevator Speech in a Job Search – Write your speech (after you have outlined it)

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Write your speech.

Now that you have ideas and concepts about yourself to promote (your outline), begin drafting your speech’s initial version. Here are some steps to guide you.

  1. Identify yourself by function.
  2. Statement regarding your value proposition as a professional.
  3. Accomplishment or proof statement that supports your value proposition as a professional.
  4. Call to action in the form of a subtle invitation to have a conversation.

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

Elevator Speech in a Job Search – Outline your speech

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Outline your speech.

Give yourself some time to ponder the ideas and concepts you may include in your speech. Don’t rush. It isn’t necessary to start drafting the speech immediately, but begin with notes reminding you of your bottom-line message. Don’t worry about proper grammar and complete sentences yet. The objective is to gather concepts and ideas first, so be careful not to edit yourself. Refer to your branding words.

Please comment.

For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

Elevator Speech in a Job Search – Purpose

The elevator speech is a critical component to your job search. By definition, an elevator speech is a 30-second speech that summarizes who you are, what you do, and why you’d be a perfect candidate.  In essence, it is your personal commercial.

In this multi-part posting, we will discuss the critical elements of a elevator speech as used in a job search.

The purpose of your elevator speech is to grab the listener’s attention, quickly provide relevant information, and initiate conversation. A crisply delivered elevator speech is a differentiator from other job seekers. While others may struggle and stumble, you will be able to concisely inform the listener about your professional value proposition (brand).

Develop a handful of variations for different situations, including all forms of networking, interviews, association and industry conferences, and strictly social gatherings. This will be easy to do once you get your talking-points memorized.

Please comment.

For daily job search thoughts, follow me on Twitter: @bhowardauthor

© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.