This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.
Prepare a few variations.
You might want to say things differently to a colleague than you would to a friend at a social gathering. Sometimes you’ll just have fifteen seconds for your speech, and in other situations you might have a full minute.
Focus on mastering a few key talking points, and then work up ways to customize your speech for particular situations. Much of this will happen naturally as you speak with people (as long as you remember your talking points).
Use the word count feature on your computer to create shorter and longer versions. A good rule of thumb is that you can comfortably say about 150 words in sixty seconds.
Remember, the purpose of an elevator speech is to quickly inform the listener of your value proposition as a professional and begin a conversation. Putting these tips into action is the real trick. Check out these websites that contain scores of elevator speeches (not all are designed for job seekers) for a variety of industries: www.improvandy.com and www.yourelevatorpitch.net.
Employee Benefits Account Management Professional
“I am an employee benefits account management professional that helps businesses control their healthcare and insurance costs. My expertise is in medical self-funding and population health management. I have a documented track record of retaining existing clients; in fact, over the last five years I have a 96% retention rate with my client base. I want to make a career move to an organization looking to expand its market share and retain business in the self-funded arena.”
For (almost) daily job search thoughts, follow me on Twitter: @bhowardauthor
© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.