Elevator Speech in a Job Search – Know Your Target Audience

This is the next installment of a multi-part posting discussing the development and use of an elevator speech as used in a job search.

Know your target audience.

This single factor will give your speech the most impact. For example, if you’re targeting a CEO position and you will be speaking to members of the board of directors, you want your elevator speech to include statements of vision, direction, strategy, profitability, and shareholder value (especially for publicly traded companies).

If your target position is in operations and the hiring executive is the COO, you want your elevator speech to include concepts such as efficiency and operational savings.

Finally, if your target position is in sales and the hiring executive will be the director or vice president of sales, you want your elevator speech to contain information about new business sales and sales goal attainment.

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© 2016 Brian E. Howard. All rights reserved. No part of the content of this response or post may be used or reproduced in any form or by any means, electronic, mechanical, digital, photocopying, or recording, without the expressed written permission from the author.

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