12 Mistakes to Avoid When Creating Your Resume

By

Brian E. Howard, CCMC, CJSS, CPRW

Paula Christensen, CPRW, CCMC, CJSS


During a job search, having an impactful résumé is imperative. It sells your abilities, accomplishments, professional traits, and establishes the match between you and the open position. Properly written and creatively presented, it will differentiate you from other job seekers.

Below are 12 common and some not so common résumé mistakes that are easily avoidable and can help create a positive mental impression of you in the mind of the HR recruiter or hiring executive.

1. Not proofreading your document.

Having spelling and grammatical errors can be fatal. For example, a recent candidate’s spell check program did not pick up a critical error. His résumé inadvertently included the word collage (a piece of art made by sticking different materials such as photographs and pieces of paper or fabric onto a backing) instead of college (an educational institution). Proofreading your résumé is mandatory. Have someone unfamiliar with your résumé read it carefully to check homophones (words having the same pronunciation but different meanings), run-on sentences, appropriate use of apostrophes and plurals, capitalization, and the correct use of verb tenses.

2. Unattractive formatting/design.

The very first impression of you that a résumé sends is its appearance. It must be easy-on-the-eyes, have a straightforward flow, and capture the reader’s attention. Use a font between 10 – 12 points with larger name and category headers. Include sufficient white space and be consistent when laying out categories.

3. Listing job duties rather than achievements.

It’s your job to show evidence of how you have gone above and beyond. Recruiters and hiring managers appreciate achievements supported by hard data. Tell the HR recruiter what you do, then prove to them that you are good at it by listing your achievements.

Before:

Responsible for sales to end users via company website. 

After:

#1 Sales Rep – outperformed closest representative by 44%. Exceeded outbound calling expectations by 60%.

The before example reads like a job description. Being responsible for sales to end users is the job duty of every sales representative. The after example gives scope, comparing this individual to both other sales reps and the team’s goal expectations. Dig more deeply into your job duties. How have you made money, improved a process, or boosted your team’s performance? Then put it on your resume!

4. Ineffective/nonexistent keywords.

Keywords are nouns and phrases that HR Professionals use to search their Applicant Tracking Systems (ATS) databases for résumés that match job requirements for job openings. Ninety percent of large companies use applicant tracking systems to search for qualified candidates.

Keywords can include:

Position Titles, Target Jobs, Industries, Skill Sets, Company/Employer Names, Specific Universities, Degrees, Licenses, Certifications, Software Experience, Location: Area codes, City/State Names, and Soft Skills (for example communication and interpersonal skills).

You can find keywords within job postings, job descriptions, LinkedIn Profiles, and O*NET.

Jobscan is a useful site that allows users to paste text from a job description and their résumé and then calculate a score for keyword matches.

5. Incomplete/unprofessional contact section.

Include links to your social media (LinkedIn and other professional websites). Your full name, your street address (optional), city of reside, zip code, and your phone number(s).

Include a professional e-mail address, omit the lazybeerdrinker@email.com. Employers say inappropriate email addresses can make all the difference in whether they call the candidate for an interview.

6. Including an objective statement.

The objective statement has fallen out of favor with employers. A résumé is not the place to tell an employer what you want, but rather to sell yourself on how you can benefit the employer. Instead of an objective statement, use an introductory or summary section to capture interest and set the tone for those who are making decisions about you. Include your experience, skills, and career accomplishments. You will want to highlight 3-5 of your greatest strengths that relate to the next job you are seeking.

An introductory section can include any of the following:

  • Title
  • Industry
  • Number of years of experience
  • Expertise
  • Strengths
  • Accomplishment(s)
  • Advanced degree/certification
  • Language skills
  • Technical skills
  • Management style

7. Not including a title statement.

A title statement is a short statement listing the job you are targeting. Be reasonably specific with your résumé title. For example, “Senior Healthcare Sales Representative,” “Property & Casualty Field Claims Professional.”

Why include a title statement and why modify it for each job?

  • A title helps with identification and tracking within the hiring company. In a smaller company where they don’t do much hiring, identification may not be an issue. In a larger company, your information may be distributed to several HR associates and hiring managers.
  • A title helps with applicant tracking system (ATS) recognition. It’s another chance to help you identify with the exact position you are applying for. Having the exact keyword on your résumé is especially crucial for new graduates who may never have held the role they are targeting. It’s a bit covert; you’re adding the role (keywords) even though you haven’t held that job – the computer doesn’t know the difference.

8. Neglecting to include a skills section.

While not all résumés contain a skills section, including one may be helpful when you want to emphasize the abilities you have acquired from your various jobs or activities that relate to the position you are applying for. Listing skills, competencies, and strengths also helps strengthen your keywords.

9. Lack of a showcase section.

Statistics show HR and hiring executives generally spend between five and ten seconds when first looking at a résumé. A showcase section appearing at the top third of your résumé capitalizes on this limited time. Use this section to boast your most formidable professional selling points – achievements, expertise, and product knowledge – the powerful elements of your background that differentiate you from others.

10. Irrelevant or outdated information.

Anything not relevant is muddling up your message. Hiring managers and recruiters are busy, if your résumé is not crystal clear on the job you are targeting and what your focus is, hiring managers and recruiters will place you in a category (which may be incorrect) or worse yet, not know where to place you at all.

Most job seekers only need to list 10-15 years of experience. Covering more than 15 years of work experience may give the appearance that you are older than you are and even overqualified. Cut out long descriptions from roles that are over five years ago. Omit certifications, training classes, and professional affiliations that are no longer significant. If you held a role briefly that doesn’t fit with your career narrative, consider trimming it to make room for other accomplishments or cutting it out altogether.

11. Not matching your LinkedIn profile exactly.

Not aligning your résumé and LinkedIn profile creates problems for both. HR recruiters get suspicious when a résumé represents one thing, and your LinkedIn profile another – especially when it comes to dates of employment.

12. Length is too short or too long.

The standard rule for most résumés is no more than two pages. Properly written and formatted, most professionals can create an informative and impactful résumé within this two-page standard. Longer résumés tend to be poorly formatted or become “career narratives” which are laborious to read. One-page résumés may be appropriate for new grads and early-career job seekers.

Brian Howard, J.D. is a Certified Career Management Coach (CCMC), a Certified Job Search Strategist (CJSS), a Certified Professional Resume Writer (CPRW), an actively practicing executive recruiter, and President of The Howard Group. He is the author of the Motivated Series of job search books which include The Motivated Job Search (2nd Ed.), Over 50 and Motivated, The Motivated Networker, Motivated Resumes and LinkedIn Profiles, and the soon to be released book, The Motivated College Graduate.   

Paula Christensen, is a Certified Professional Resume Writer (CPRW), Certified Career Management Coach (CCMC), and a Certified Job Search Strategist (CJSS). Paula combines experience as a Resume Writer, Career Coach, and Former Recruiter to help clients identify their strengths and unique values to make them more marketable. She was recognized with a résumé writing award last year by Career Directors International as part of their annual Toast of the Resume Industry contest (TORI Award). She was awarded third place in the New Graduate category. Paula will have sample résumés and career advice included in two Spring 2019 publications; The Motivated College Graduate and Resumes for Dummies.  

Writing a Persuasive Cover Letter

Understand that most cover letters do not get read.  It is only after some level of interest in you is established that your cover letter might get read. Regardless, it is always a good job search strategy to write a well-crafted and persuasive cover letter.  Doing so immediately differentiates you from other job seekers by highlighting strong points in your background, providing a sample of your writing ability and shows initiative – you made the effort to write a letter when other job seekers did not. 

What follows is a cover letter success formula which has proven successful over the course of time.  For every letter you write it must be targeted to the job that you are perusing.  It must be short and to-the-point (long cover letters don’t get read). It must be proof read with a “fine tooth comb”. Now onto the cover letter success formula:

Create Interest

For your cover letter to be effective, you must quickly gain the attention of the employer.  Begin your letter with something that will grab the attention of the hiring executive or be thought provoking. Here are a few ideas:

  1. Mention the name of a personal or professional reference, if you have one.
  2. Come out swinging with one of your top achievements.
  3. Identify yourself with a unique or sought-after skill or knowledge base.
  4. Refer to a business statistic that would be relevant to the employer.
  5. Mention a recent company event or news release that is significant. 
  6. State your letter by quoting a recommendation or positive statement in your past performance reviews. 

Match

After you have the hiring executive’s attention, identify yourself by job function which matches one that the company already has. Use the exact wording for the job title used by the company, if you can.  This immediately makes you relevant and encourages the hiring executive to read on. For example:

As in industrial engineer with 20 years of manufacturing experience…

I am a senior level account management professional specializing in…

Showcase an Accomplishment/Qualification

The accomplishments paragraph is important now that you have created interest and matched a known company role.  This is where you tell them how good you are or how uniquely qualified you are. 

Make your accomplishments relevant by identifying the positions key requirements, linking your qualifications to them, and then show your achievements (results) in each or most of the job functions.  In other words, tell the hiring executive that you can do the job and have a track record of doing well. For example, here is a job description for a Director of Operations:

Candidate must have at least ten years’ experience managing multisite locations Individual will have experience with the following: process management systems, personnel management, performance improvement, and emergency response plans.

When writing your cover letter, match the exact wording to demonstrate your skills

in the listed job requirements. This paragraph of your cover letter could look like this

(important portions in bold for clarification):

In the last fifteen years, I have worked as a director of operations for three manufacturers in the plastics industry. During my most recent position at See Through Plastics, LLC, I had success in the following areas:

  • Managed four manufacturing facilities in four separate regions of the country. Exceeded production and profit goals for the last five consecutive years.
  • Designed and implemented a process management system that resulted in improved production efficiency by 32 percent and increased product output by 20 percent.
  • Created a workplace accountability matrix with floor supervisors that decreased

absenteeism of workers by 15 percent while improving productivity per worker by 21 percent.

Provide Additional Information

In this paragraph (Should you decide to include it) you have a fair amount of latitude on what information to mention.  Choose topics that are relevant or impressive to the employer.  This could include a strong achievement, a recommendation, a professional insight about yourself to personalize the letter, or a piece of information relevant to your job search such as relocation.   

Close

Conclude your letter by using a brief closing statement and depending upon the use of this letter your intention to follow up. For example:

Based on my track record of successful operational efficiency, I believe that I have the qualifications and accomplishments to make a positive impact on ABC Inc. I look forward to discussing this opportunity with you and I will contact your office next week. 

By following this cover letter success formula, you will have a well-crafted and persuasive cover letter.  It will differentiate you from other job seekers.  Once constructed it can serve as a customizable template for different job opportunities. 

All It Takes Is One

During a job search, all you are looking for is the one – “right” – job offer. To achieve that goal, you will have a lot of interviews. If you are successfully conducting a proactive job search, you will likely have several interviews with several companies. Factor in disappointment and rejection as an inescapable part of the process. Hold onto the fact that you only need one offer, the right offer, from the right company and your mission is accomplished.

 

Realize that there will be employers that will pass on you or you could pass on them. It’s all a process of elimination from employers and you. Eventually, everyone gets an offer. It’s a matter of time and the selection process – yours and potential employers.

 

As a recruiter, I have told hundreds of candidates that an employer is going to pursue other candidates, or the job went to “the other candidate.” When that happens, I frequently tell those candidates that the time will shortly come when they will be the selected candidate and the others will not be getting the offer you are going to receive. Those are more than words of comfort…its truth. It’s remarkable how often things seem to just work out, especially for those job seekers who persevere and don’t allow disappoint and setbacks to derail their job search. Just remember, all it takes is one.

Your Dream Job – What does it really look like?

In the real world of employment, a truly perfect job doesn’t exist. If jobs were perfect, people would stay in the same job their entire lives. That’s simply not realistic. But that doesn’t mean you shouldn’t dream about that perfect job. The key is to be realistic about what is “perfect.” There will always be duties and responsibilities that come with every job that are not pleasant. So, what does a perfect job really look like? The following is one way to evaluate whether you have found that “perfect” job.

 

Start by creating a list of all of the characteristics of your perfect job. Write everything down. Brainstorm. Then, go through the list and determine those characteristics that you “must-have,” those that would be “nice-to-have,” and eliminate those that you can live without. Be practical and reasonable with your list of characteristics.

 

Now, give yourself 100 points and assign them to your “must-haves.” This will help you rank those must-haves by importance to you. This approach might reveal that some must-haves could fall back into the nice-to-have column. It’s an exercise to test the reality of what is truly important to you.

 

As you evaluate new opportunities, how does it stack up against your list? If you can get all or the majority of your must-haves, the opportunity is clearly worth your consideration.

 

By the way, this is a good exercise if you are currently employed, too! In some cases, you might discover that your current situation, though not ideal, is a good situation to stay in. In other words, the grass might not be greener on the other side of the fence.

Getting off to a Successful Start with Your Job Search

Beyond “I need to update my resume,” many job seekers don’t know what to do, let alone in what order to do it, especially if they are starting the job search from scratch. It can easily be overwhelming, especially if you didn’t expect to become unemployed, haven’t looked for a job in a long time, or just need to find a new job. Relax and take a deep breath. We are going to list, then briefly discuss, the A-1 priorities to successfully launch your job search (and reduce any feelings of anxiety you have about getting started). Here we go:

  1. Get (and keep) your emotions in check. This is the first order of business. If you need a day or a weekend to work through the emotions of losing your job before starting your job search, that’s fine, but no more than that. You don’t have time for a pity party! Now here comes the big secret: the moment you start taking real action steps to begin your job search, the sooner the feelings of anxiety, fear, and even anger will fade. Not dwelling on the past moves you forward to your future and your next job.
  2. Identify your keywords. What words apply to you? Start simple. What titles have you held? What industries have you worked in? What knowledge do you have? These concepts and others will form the messaging behind who you are and how you present yourself to the job market. There will be much more on keywords in The Motivated Job Search (2nd ed.) book.
  3. Get organized. You will need to make lists—of companies, people, and to-do lists. Think through how you will keep track of everything. Relying on your memory or sticky notes in a shotgun fashion is a recipe for disaster. In the thick of your job search, you won’t be able to keep track of what you’re doing without a system. Excel spreadsheets are highly recommended for creating lists of companies and people. Only create columns for the information you will really need (name of contact, company, company website, email address, phone number, date contacted). Don’t get carried away recording non-useful information. There are commercial services that can help you stay organized in your job search. Check out JibberJobber (www.jibberjobber.com) and CareerShift (www.careershift.com). Microsoft Outlook’s calendar feature can also help. You can record tasks to be done, schedule follow-up calls, and so on.
  4. Create a short list of target employers you would be interested in working for. It may be only three, five, or ten companies to start with. Add to the list as you discover new companies. The point here is to start the list that gets you thinking. Now, look up the companies on LinkedIn. Follow them by setting up alerts for news, press releases, and job postings. Google Alerts may also be used. If you have Twitter, follow the companies. This starts the flow of information from these companies (and others you’ll add), including jobs and industry trends, which will benefit your job search. Add this information to your Excel spreadsheets to create a complete picture of each company before moving ahead, to eliminate needless backtracking for additional research.
  1. Create a short list of networking contacts. This one is like the list of companies from the last step. Make a list of close professional colleagues you feel comfortable speaking to about your circumstances and job search. As you think of more, add to the list. This list likely will not exceed twenty to twenty-five names to begin with (although it could be more). After you make out the list, do not contact them. You are not ready (even though you may think you are). Regardless of your business or personal relationships, don’t “blow it” by not being properly prepared. Be patient. Read the Professional Networking section of The Motivated Job Search (2nd ed.) and do things right the first time.
  1. Update your resume. Either prepare one yourself or seek professional services (which will free your time for other job-search activities). Having your resume professionally prepared could be a good investment.
  2. Update your LinkedIn profile and expand your network. The Motivated Job Search (2nd ed.)  book discusses LinkedIn at length and how to optimize your profile by leveraging the programming and algorithms. Make sure your resume and LinkedIn profile are in sync with each other (especially the names of former employers and dates of employment).  Expand your network by adding one hundred new connections (it’s not as hard as you may think). These have to be the right kind of high-value connections (explained in the book) that will significantly advance your job search.
  3. Create job alerts. Use websites like Indeed.com and SimplyHired.com. You can choose to be alerted about titles, locations, specific companies (from your short list), and so on. Set up job alerts on LinkedIn too. Companies (and recruiters) post jobs on LinkedIn and you can receive notifications when they do. Are there any industry-specific or niche job boards you could search?  Get a sense of the job market, and start the flow of opportunities you are looking for. If a position pops up, and you’re interested, do not apply for it through the website. Research the likely hiring executive(s) and contact them directly. This strategy is discussed in The Motivated Job Search (2nd ed.) book.

 

Branding and Your Job Search

It is imperative that you craft a professional brand that announces your distinct talents and what you represent to the marketplace. The process of branding is discovering who you are, what you are, what are your unique abilities, and communicating them through various mediums to your network or target market.

The Motivated Job Search (2nd ed.) book lists numerous benefits of creating an impactful brand, including:

  1. You will differentiate yourself from other job seekers, and gain a huge advantage.
  2. You create the initial impression the employer has of you.
  3. You can more quickly convey your value to the employer.
  4. You can more easily match your skills and value proposition to the employer’s needs.

 

  1. You can better determine which opportunities to pursue.

The drawback of not having a professional brand is simple: you are an unknown, you become ordinary or a commodity. Employers will determine for themselves what they want to see in you. They will cast you in a light based on their own conclusions, which may not be the message you want to communicate. There is no perceived differentiation from other job seekers. And, you cannot command a premium, and have reduced leverage when it comes to compensation.

Perhaps the biggest benefit of creating a professional brand is the self-awareness of your unique skills and experience, and recognition of how they work together to create an impact. You will project the value of your abilities more clearly, resulting in a job that’s a good match for your skill set. Branding can also help you set your sights on what you want your future career to be.

Additionally, when your networking contacts know your brand, they are much more likely to advance it for you through referrals, recommendations, and so on. When the right opportunities come along, you become top of mind (because of your brand).

The professional-branding process is written about in The Motivated Job Search (2nd ed.)The process starts with introspection and thoughtful reflection. In some cases, thinking through your branding can be both an emotional and a professionally enlightening event.

Think of it this way: as a job seeker, your goal is to connect with employers both intellectually (you can do the job) and emotionally (you’re a good fit). Having a well-crafted, professional brand helps on both levels. You must be perceived as the right candidate, and through branding you are better able to align yourself to an open job position.

Keep in mind that the effectiveness of your brand is determined by the connection that exists between what the brand claims and what it can actually deliver. In other words, you must be able to prove and quantify your professional brand. Failing to do so will have disastrous results. Don’t oversell your brand and capabilities.

Create a succinct brand. Think of it, in analogous terms, as a tagline or a theme that will be the foundation for your job search.

To help determine your brand, ask yourself some questions:

  1. What am I good at or an expert in?
  2. What have I been recognized for?
  3. What is my reputation with others (subordinates, peers, senior management)?
  4. What have been my strong points in past job reviews (if applicable)?
  5. What differentiates me from others with the same job?
  6. What professional qualities do I have that make me good at my job?
  7. What are the professional achievements I am most proud of?

The answers to these questions and the thoughts they provoke are essential to forming your brand. Now, synthesize the answers and thoughts into single words or short phrases that capture the concept of your responses. Here are some examples:

Sales

Award-winning sales executive with experience in workers’ compensation, pain management, consistently exceeding sales goals.

Operations Management

Operations executive dedicated to improving operational efficiency through effective leadership.

 

Account Management

Client-focused account manager focused on client satisfaction and retention.

ERISA Lawyer

Experienced attorney protecting ERISA fiduciaries from the Department of Labor.

A branding statement could also be a few separate descriptive words or phrases:

Process Improvement ▪ Lean Six Sigma ▪ Turn-around Specialist

Marketing ▪ Advertising ▪ Public Relations

The purpose of branding is to get you known for the value you offer, get you in the door, and differentiate you from other job seekers.

The Confidential Job Search – Searching for a Job While Employed

Conducting a job search while employed poses notable challenges. You’ve concluded that it is time to find a new opportunity, but how can you conduct a job search without raising suspicions?  To ensure that your confidential job search does not raise red flags with your current employer and work colleagues, follow the suggestions below.

Be aware of your behavior. You may have intellectually and emotionally “turned the corner” at your current employer. But do things just like before and go out of your way to defuse suspicion. Keep your current job a priority (you owe that to your employer) and finish strong. Resist the urge to tell coworkers of your intentions (which may not be easy), and do not use your employer’s computer equipment or email for your job search (use your personal email, even if you have to create one). When you network (as you will and should), let your contacts know about the confidential nature of your search—they’ll understand, but they must be made aware first. You should arrange similar confidentiality with recruiters at search firms. Recruiters can be great eyes and ears for new opportunities, and they are trained to keep dealings confidential.

Update your LinkedIn profile. You need to update and optimize your LinkedIn profile (taking full advantage of the programming and algorithms of LinkedIn). However, depending on the changes you make to your LinkedIn profile, they could be broadcast to your network connections and raise suspicion. To hide your changes on LinkedIn, go to your Profile page and turn off “sharing profile edits.” That is done through the Settings & Privacy tab of your account.   

Be careful about asking for employment documents. Requesting copies of past performance reviews, covenants-not-to-compete, and the like are unusual requests. Some employers (thankfully) have policies to keep requests confidential when Human Resources’ channels and protocols are properly used. Hopefully, you kept copies of these documents and you do not need to ask for them.

Be aware of telephone communications. Avoid having job-search telephone (or cell phone) conversations in the office, especially in open spaces. Go to a conference room and close the door (keep your voice down), go out into the hallway, outside, or to your car. And keep conversations brief. The wrong set of words overheard by the wrong person will blow your cover.

Inform potential employers that your search is confidential. In your first conversation with a potential employer (HR or the actual hiring executive), state that you are currently employed and your search is confidential. This puts the topic on the table, and every employer will understand. Do what you can to schedule interviews (of whatever nature) early in the day, during lunchtime, or after working hours. If you happen to be a remote employee, you have more flexibility, but don’t take advantage of your flexibility to conduct a job search on company time (and dime). As your search progresses, you will likely need to take a day off (PTO or paid vacation) for longer, more involved interviews. Try not to take too many PTO days too close together. Your sudden disappearances from the office may create suspicion.

Be aware of your attire. If your office dress code leans more toward business casual, showing up in interview attire is a sure tip-off. This may require you to change clothes before returning to the office after an interview.

Anticipate that your confidential job search will eventually become known. Plan on your confidential job search being discovered by your coworkers, boss, or others, despite your efforts. Think about what you will say (in advance) if a coworker or boss confronts you. Be honest. Get a short answer together and memorize it. Getting caught by surprise and stumbling through an explanation is the embarrassing alternative. You could say: “Yes. I have been approached with another opportunity, and I thought I needed to explore it, just as you would if the circumstances were reversed.” The phrase “if the circumstances were reversed” often squelches a detailed conversation on the topic.

Searching for a job while employed is not illegal, unethical, or immoral. It is similar to having a part-time job. Just be aware of what you are doing and how it is seen by others and you should fine.

Branding and Your Job Search

It is imperative that you craft a professional brand that announces your distinct talents and what you represent to the marketplace. The process of branding is discovering who you are, what you are, what are your unique abilities, and communicating them through various mediums to your network or target market.

The Motivated Job Search (2nd ed.) book lists numerous benefits of creating an impactful brand, including:

  1. You will differentiate yourself from other job seekers, and gain a huge advantage.
  2. You create the initial impression the employer has of you.
  3. You can more quickly convey your value to the employer.
  4. You can more easily match your skills and value proposition to the employer’s needs.
  5. You can better determine which opportunities to pursue.

The drawback of not having a professional brand is simple: you are an unknown, you become ordinary or a commodity. Employers will determine for themselves what they want to see in you. They will cast you in a light based on their own conclusions, which may not be the message you want to communicate. There is no perceived differentiation from other job seekers. And, you cannot command a premium, and have reduced leverage when it comes to compensation.

Perhaps the biggest benefit of creating a professional brand is the self-awareness of your unique skills and experience, and recognition of how they work together to create an impact. You will project the value of your abilities more clearly, resulting in a job that’s a good match for your skill set. Branding can also help you set your sights on what you want your future career to be.

Additionally, when your networking contacts know your brand, they are much more likely to advance it for you through referrals, recommendations, and so on. When the right opportunities come along, you become top of mind (because of your brand).

The professional-branding process is written about in The Motivated Job Search (2nd ed.)The process starts with introspection and thoughtful reflection. In some cases, thinking through your branding can be both an emotional and a professionally enlightening event.

Think of it this way: as a job seeker, your goal is to connect with employers both intellectually (you can do the job) and emotionally (you’re a good fit). Having a well-crafted, professional brand helps on both levels. You must be perceived as the right candidate, and through branding you are better able to align yourself to an open job position.

Keep in mind that the effectiveness of your brand is determined by the connection that exists between what the brand claims and what it can actually deliver. In other words, you must be able to prove and quantify your professional brand. Failing to do so will have disastrous results. Don’t oversell your brand and capabilities.

Create a succinct brand. Think of it, in analogous terms, as a tagline or a theme that will be the foundation for your job search.

To help determine your brand, ask yourself some questions:

  1. What am I good at or an expert in?
  2. What have I been recognized for?
  3. What is my reputation with others (subordinates, peers, senior management)?
  4. What have been my strong points in past job reviews (if applicable)?
  5. What differentiates me from others with the same job?
  6. What professional qualities do I have that make me good at my job?
  7. What are the professional achievements I am most proud of?

The answers to these questions and the thoughts they provoke are essential to forming your brand. Now, synthesize the answers and thoughts into single words or short phrases that capture the concept of your responses. Here are some examples:

Sales

Award-winning sales executive with experience in workers’ compensation, pain management, consistently exceeding sales goals.

Operations Management

Operations executive dedicated to improving operational efficiency through effective leadership.

Account Management

Client-focused account manager focused on client satisfaction and retention.

ERISA Lawyer

Experienced attorney protecting ERISA fiduciaries from the Department of Labor.

A branding statement could also be a few separate descriptive words or phrases:

Process Improvement ▪ Lean Six Sigma ▪ Turn-around Specialist

Marketing ▪ Advertising ▪ Public Relations

The purpose of branding is to get you known for the value you offer, get you in the door, and differentiate you from other job seekers.

 

For more information check out The Motivated Series of job search books.

 

 

 

How to Successfully Work with External Recruiters to Advance Your Job Search?

Creating professional relationships with external recruiters can significantly advance your job search and career. Knowing proper etiquette when dealing with recruiters (those who are external and work for search firms) will create mutual respect and lead to a more rewarding professional relationship.

Before we begin our discussion on candidate etiquette when working with recruiters, the first thing you should know is an optimized LinkedIn profile is pivotal to your success.

In today’s job market (and business world), an optimized LinkedIn profile is the platform recruiters use to get their first look at you as a potential candidate. (If you want information on how to optimize your LinkedIn profile for maximum impact, check out the book Motivated Resumes and LinkedIn Profiles.)

Let’s start our discussion about etiquette with things you want to do that will impress a recruiter. Here are your “To Do’s.”

1. Profile your desired job
When you speak with a recruiter, know the type of position you are looking for, the industry, the type of company (small to publically held), and so on. Be reasonably specific without being too narrow. This will help the recruiter in targeting positions that will potentially appeal to you.

What you want to avoid is “I’m open to anything,” or relying on the recruiter to guess what would appeal to you professionally.

2. Research recruiters
Do Internet and LinkedIn research and identify recruiters that specialize in your industry of interest, positions, and potentially their client types. Only contact those recruiters that fit your profile (or close).

Contacting recruiters that cannot help you is a waste of your time. Blanket email campaigns to recruiter lists are a waste of effort.

3. Be responsive
When contacted by a recruiter, respond timely. When a recruiter is working on filling an opening, he or she will want to speak to you as soon as reasonably possible. Even if the actual conversation cannot take place for a few days later, your responsiveness is noticed by the recruiter and creates a positive impression.

When you do speak with the recruiter, do not treat the conversation as a “transaction.” You don’t want to be treated like that and neither do recruiters.

However, if you get the feeling the recruiter is treating the engagement as a transaction (caring more about the placement fee than a good career move for you), be sensitive to this fact.

Conduct your interaction with the recruiter with this in mind if you pursue the opportunity and for the future conversations.

4. Develop a relationship with the “good” recruiters
In the course of your career, you will undoubtedly be contacted by several recruiters. Some may come-and-go while others will establish themselves as true recruiting professionals specializing in your industry (position type, etc.).

Once identified, the good recruiters are those you want to align yourself, be connected on LinkedIn, and develop a line of communication. Recruiters can provide valuable information on a host of industry trends and career topics that can help direct your career path beyond actually placing you in a position.

5. Make relevant referrals
Refer talented colleagues to recruiters. The key here is to make your referrals relevant. Only refer colleagues that match the specialty of the recruiter.

Referring people that are not within a recruiter’s specialty is annoying to the recruiter and could result in the recruiter not responding to your referral’s outreach. This is simply the recruiter protecting his or her time and could reflect poorly on you when your referral tells you the recruiter did not respond.

If you truly want to ingratiate yourself to a recruiter, refer a potential client-company. You will be forever remembered by the recruiter if you refer the recruiter to a potential new client (and if that referral results in a placement).

6. A Toss Up: Sending an unsolicited resume
Most experienced recruiters cringe when they receive unsolicited resumes. The vast majority of those resumes are from candidates the recruiter can’t help. It’s a waste of time for everyone.

However, if you identify a recruiter that specializes closely with your background, sending an unsolicited resume could get you some traction with the recruiter. The key is the match must be near perfect. For example, if you are an underwriter with experience in the trucking industry and you find a recruiter that specializes in placing underwriters focused on the trucking industry, then sending an unsolicited resume might get the recruiter’s attention.

Let’s now shift our discussion about etiquette to the “Don’ts” list.

This is really where etiquette comes into play. Violating these etiquette rules will reveal to the recruiter your professional naiveté, an unprofessional attitude towards the recruiter, or disrespect towards the recruiter and their profession.

This could result in a limited conversation or “black balling” you from future contact.

1. Never ask who the client-company is
When contacted by a recruiter, it is bad form and unprofessional to ask the recruiter “who is the company?” This is especially true if you do not have a previously established relationship with the recruiter. Moreover, recruiters resist putting the name of their client in writing (in an email or InMail).

Most recruiters will reveal the client’s name in conversation after it is established that you are qualified and sincerely interested in the opportunity.

2. Never ask about compensation
Asking about compensation in response to an initial communication from a recruiter is poor etiquette. It reveals, possibly inaccurately, that your career is only about the money.

Compensation is important but there is a “right time” for it to be discussed. Most all recruiters will discuss compensation parameters in an initial conversation. They are looking for the right match and that includes compensation.

If you want to be viewed as a true professional, volunteer your general salary and earnings with the recruiter during the compensation conversation. This fosters a professional relationship of trust and mutual respect.

Pay Equity Laws
There are a growing number of jurisdictions that prohibit employers and recruiters from asking about your compensation. If you live in one of these jurisdictions, you are granted the right not to disclose your compensation. All of these pay equity laws allow you to volunteer your compensation, if you choose.

If you live in a jurisdiction that has a pay equity law, it is up to you whether you want to disclose your compensation to a recruiter. Most recruiters will still provide you with the general compensation range for the position they are looking to fill, even if you choose not to disclose your compensation.

3. Do not lie
Sounds simple but sadly some candidates do not tell or stretch the truth. Recruiters talk with a lot of people. This includes your colleagues, upper management, competitors, vendors, and so on. It is remarkable what recruiters learn that will reveal a lie or a stretch of the truth.

When your misrepresentation is discovered by the recruiter, your candidacy is dramatically diminished. If the misrepresentation is severe, the recruiter may discontinue the engagement and not contact you in the future.

4. Avoid asking for a meeting or a call
Avoid asking for a meeting or a call from a recruiter (especially a recruiter you do not know) to discuss how the recruiter can help you. It’s permissible to offer your availability if the recruiter has an opening or would like to discuss your candidacy in more detail.

However, asking that the recruiter call you can be viewed as poor etiquette. Recruiters do not work for candidates. They work on behalf of their client-companies.

5. Do not decline or reject InMail messages
If you are not interested in a position, either reply with a professional “not interested” or do not respond. Recruiters understand and are not offended if you remain silent or simply indicate that you are not interested. Avoid declining or rejecting an InMail message from a recruiter.

When you do, it creates a record in LinkedIn that the recruiter can see. The recruiter may choose to not contact you for future opportunities. Someday when your circumstances change (and circumstances will always change), you may be thankful that a recruiter reaches out to you.

Regardless of how secure you are in your current role, it only makes good career-sense to have a flow of opportunities coming to you regardless of whether you pursue them.

6. Never insult a recruiter
Never make a derogatory remark, either directly or in a passive-aggressive manner to a recruiter. This could be done in conversation or in writing. Doing so is incredibly unprofessional and will result in the recruiter not contacting you in the future.

In the event that a recruiter “has done you wrong” and the behavior is significant and can be traced directly to the recruiter and you need to distance yourself from the recruiter, take the highroad. Disconnect on LinkedIn, and professionally inform the recruiter that there are other candidates that would be better aligned to working with him or her.

Wish the recruiter well in future endeavors. Then, take solace that unprofessional recruiters seldom survive very long when they conduct themselves inappropriately.

By following proper recruiter etiquette, you will enhance your relationships with recruiters, advance your job search, and potentially shape the future directions of your career.

This article is also featured on CareerMetis

12 Important Career Lessons Most People Learn Too Late in Life

“If only I had learnt that early in my career…”

 

If you constantly find your thoughts veering along these lines, then that’s probably because you realize that the plans you had for your career aren’t going exactly the way it should.

That’s probably because you were so engrossed in the process of achieving success, meeting challenges and deadlines, and getting ahead in life meant so much to you that you’d completely bypassed that there’s more to life than promotions and appraisals.

Now most people, especially when they are inexperienced, begin their career with the notion that you have to keep making sacrifices to reach somewhere in life.

And what’s worse is that these people get a tad bit serious about making sacrifices, so much that after a point it becomes stifling for them to pursue whatever they were once passionate about.

That’s why in order to prevent any regrets that may surface as you age, you need to start following these advice to make your career more fulfilling and pleasant in the long haul.

 

1. Money isn’t the be-all and end-all

There are so many people who have kept their passion aside so that they can have a career and make a living, irrespective of whether they enjoy the process or not. What they don’t realize is that working on something that they love doing means so much more than doing something simply for money.

Why slog it out for nine hours doing something you don’t enjoy? When you could use that time to do something that makes you happy! You need to understand that money isn’t equal to happiness.

Now some may argue that you can’t pay bills without money. Yes, we need money to survive, but then why not earn it by doing something you love? So, don’t shy away from taking that leap of faith.

 

2. Not wasting your time in a job you hate

When you’re just starting out, you tend to take up any job. But that’s not a good idea. When you get a job that you don’t particularly like, you’re wasting your time just for some extra money, but not getting any valuable experience in exchange.

This investment of your time and effort ultimately leads to a waste your energy and patience as well.

If you don’t like your job, but still ended up spending years within the same office, it’s best that you quit. Progress doesn’t happen without taking risks.

And if you still believe you need money and that it’s better to stay put, then learn everything you can while you work. Understand the requirements of the employers.

Try taking part in various projects. In fact, you can even take online courses. Spend your time well and do anything that you can use within your line of work.

 

3. Listening is a virtue

The ability to listen can save you from a lot of trouble. With this ability, you can fix many issues, as it fosters creativity, provides valuable perspective and also let the other people know that you’re paying attention.

Listening to people is essential for acquiring a thorough understanding of situations. As without detailed knowledge, you can never solve a problem or barely identify the signs of it.

If you’re not a good listener, you can challenge yourself to make a genuine effort to listen more than you talk and we promise the results will be rewarding.

 

4. Learn as you go

Gather as much information you can about your surroundings, your area of work, and even the things that aren’t directly related to your line of work.

Even when you’re moving ahead in your career, keep yourself motivated to learn new things and try to use that knowledge in your work whenever there’s an opportunity.

If you have this vague idea that just because you have achieved something in life, you don’t have anything new to learn, then you’ll only be depriving yourself of the knowledge about the ever-evolving world.

And if you don’t stay updated about new technologies and inventions, you’ll never be able to solve the issues of the modern world, as your old techniques won’t be of any use there.

 

5. Never let your job title become your only identity

For most of the self-proclaimed “career-driven” people, their whole life seems to revolve around success, fame and recognition.

That’s their way of measuring their self-worth. But what they don’t realize until later is that when you run after fame or success, you let these factors control you.

Maybe it’s time for you to gain some perspective on fame or success. Learn to look at the bigger picture and put your focus on a higher purpose, and that way you’ll be the best version of yourself and help others to bring out their best. Only by utilizing your talents for the benefit of others can attain you prosperity in life.

 

6. Know the significance of teamwork

The purpose of teamwork is to share ideas with your colleagues, making plans for a certain project, and more importantly to help each other grow. You need to understand that alone you may walk but with your team by your side, you can walk for long.

So it’s perfectly alright to seek help from team members, and it’s also essential for you to be present when the team seeks your involvement.

 

7. Failures or setbacks shouldn’t affect you

Life presents endless possibilities, so never take failure to your heart. Even though it leaves bitter memories, failures are, as wise men say, the pillars for success. So treat failure like an experience you couldn’t have gathered otherwise.

Rejections are very much a part of our lives. That’s why learning to cope with it early on, will prevent it from getting the better of you. While rejections will always hurt, but dwelling on it will only make the matter worse. If you have positivity in life, even the toughest times won’t seem so burdensome.

 

8. Live your life beyond your cubicle or office desk

As mentioned earlier in the post, life shouldn’t only revolve around your work. There is so much happening every day, be it within your own family, friends, your community or the world, that you shouldn’t miss out on.

If you want to spend quality time with your family, then remember to never take your work home. Of course, you shouldn’t completely ignore your professional commitments, invest your free time indulging in your hobbies or go out to meet your friends or read a nice book.

Finding a proper work-life balance will contribute to your overall health and well being, and you will not feel weighed down with work and can carry them out with precision.

 

9. Made a mistake? Admit it!

You’ve probably heard this gazillion times that making mistakes is the first step to learning something. So why should you be ashamed to admit your mistake?

Admitting your mistakes will not only keep your conscience clear, but it will also allow you to avert any consequences that may crop up in future because of your actions.

Also, people appreciate it when you’re upfront and truthful. In fact, that way you’ll be admired for your honesty. As they say, to err is human.

 

10. Put your health over wealth

Your wealth may come and go, but you will never get back your strength and vigour by staring at your laptop screen trying to perfect that presentation. Unfortunately, most people struggle to find the balance between their work and life and eventually succumb to various health conditions.

And in the process, they don’t even get to enjoy the fruits of their hard work. Invest considerable time to keep your mind and body active, don’t let anxiety creep in, have enough sleep, eat right, and more significantly, DO NOT burn yourself out.

 

11. Worrying will only make things worse

So what the meeting with investors didn’t go so well? So what you lost a client today? Ask yourself, will worrying about the issues change things back to normal? It won’t, and rather it will make way for stress or fear. The only way you can get over your fear is by taking some action.

You will never be able to achieve the goals you had set out to achieve at the beginning of your career if you worry about the consequences. So even if you’re worried or anxious, push yourself until the things that you were worried about no longer matter. Have a little faith. Patience and perseverance always work in your favour.

 

12. Enjoy the journey of your career

When it comes to the career, most people get so busy trying to reach the destination; they forget to appreciate the journey. So focusing on the journey more instead of the destination will allow you to develop a sense of gratitude.

While there will be hurdles and challenges in work and life, focusing on the good things always helps. You must look forward to your work and try to learn something new, that way the element of monotony will never find a place in your work. So cherish the journey of both life and work with an open mind and an open heart.

Now we agree that just like relationships you career also needs some compromise and sacrifices, but what’s important here is to know where to draw a line. Simply chasing after success will do more harm than good for your career as well as your life.

So learning these career lessons early on in life will prevent you from regretting the choices you make.

 

Source: CareerMetis.com